- 目录
【第1篇 汽车营销顾问岗位职责
数字营销资深顾问-汽车行业 国双科技 北京国双科技有限公司,国双科技,gridsum 国双,北京国双科技gridsum,国双 responsibilities
• maintains thought leadership competiveness of interactive marketing and sales industry trends by staying current via continuous learning, attending conferences or becoming a member of industry associations.
• known as the digital advisors to area/regional personnel and dealership e_ecutive management, driving acceptance of digital marketing best practices and practices throughout the zone and dealership.
• leads the implementation of lead management, website marketing, lead management tool use, and basic search techniques reflecting proven best practices.
• become familiar with digital marketing related programs to be able to confidently review the benefits and features for dealership management assessment, providing feedback for program improvements.
• provide reports as directed by program manager, submitting internal reports, e_penses, and timecard entries prior to deadlines, accountable for accurate and timely record keeping and data delivery for sales team.
• consistently meets all assigned program objectives.
key success factors
• software: word, e_cel, powerpoint, basic search, sap/cdk products, etc.
• e_pert in automotive digital marketing practices, crm tools and individual dealership internet sales and workflow.
• automotive retail operations.
• process/performance improvement consulting.
• adult learning methodologies.
【第2篇 汽车营销经理岗位职责
汽车电池营销经理(锂电) 天能电池 天能电池集团有限公司,天能电池,天能 职责描述:
1、负责锂离子汽车电池大客户开发与管理;
2、负责锂离子汽车电池渠道开拓等。
任职要求:
1、大专以上学历,市场营销/工商管理相关专业,
2、1年以上营销渠道,客户管理工作经验;具有3年以上整车行业、部件行业营销工作经验者优先;
3、性格开朗,头脑灵活,工作积极主动,敬业自信,热爱销售工作能适应经常出差; 4、具备良好的客户服务意识,良好的品牌及营销策划能力;
5、熟悉业务流程和商务交际礼仪;较强的市场分析、判断能力;良好的人际沟通、协调能力。
6、较强的事业心和职业素养,能适应长期出差。
【第3篇 汽车营销策划岗位职责
营销活动策划-汽车方向 今日头条 北京今日头条科技有限公司,今日头条,字节跳动,今日头条 工作职责:
1、负责汽车营销活动的策划,联合厂商&经销商打造有影响力的活动,提升用户参与率;
2、根据营销需要,推动产品完成多种促销手段的开发,并建立标准化流程;
3、跟进活动方案的推进执行,配合招商团队完成活动落地,推动站内外资源整合,跟踪分析活动数据,对活动效果负责;
4、定期收集竞品动态,完善活动体系,优化活动方案。
任职要求:
1、本科及以上学历,3-5年以上互联网线上活动经验,有独立负责的成熟案例;
2、贴近市场与用户,精通多种营销手段,逻辑清楚思维灵活;
3、执行能力沟通能力强,善于快速推动项目,目标导向;
4、独立负责过汽车行业大型线上活动最佳;
